Business station Bloomberg Radio has launched across London on digital radio.
Morning show Bloomberg Daybreak Europe will bring listeners global business and financial news from 6-10am. Bloomberg Markets: European Close will take a look at the day’s market moves from 4-5pm. The station will simulcast Bloomberg Television London throughout the day.
“Each morning, a broader audience of waking listeners in the UK will now be able to start their day with live breaking news, insights and in-depth analysis of the most pressing business and financial issues from Bloomberg,” said Al Mayers, global head of Bloomberg television and radio.
Bloomberg Radio draws on its 2,600 staff in more than 120 countries for the stories covered every day.
Live and on-demand programmes can be heard from Bloomberg in the UK Radioplayer app on smartphones and tablets.
The station becomes the second in the UK to focus on business and money issues. Share Radio became available across the country earlier this year.
Bloomberg Radio also broadcasts in New York, Boston, Washington and other parts of the US.
It may be necessary to re-tune to receive the new station, which is available now on the London 3 multiplex.