A new radio station dedicated to builders and trades people has launched on DAB.
Fix Radio says it will provide music, banter and information tailored to people working in the building, plumbing and decorating trades, among others.
Programming has been devised to fit in with a typical builder’s day and breaks. The station says it will play fewer ads than other stations and won’t repeat songs during the workday. Detailed weather forecasts, sports news and “cheeky banter” from DJs will feature alongside well-known, up-tempo songs.
The new digital radio station is the brainchild of Louis Timpany. The director came up with the concept while working on a building site after graduating from Leeds University.
“I noticed builders listen to the radio all day but there was no one station they could all agree on,” says Louis.
“I thought it would be great to create a station specifically with them in mind”.
Since unveiling the idea of a radio station for the trades the team have undertaken market research into the construction sector among hundreds of tradespeople in Greater London.
“One thing that came out strongly, for example, was the need for detailed weather forecasts throughout the day as builders depend on knowing what the weather is going to be like to plan their work,” says Louis. “The main weather forecasts on Fix Radio every day will, therefore, be very detailed and accurate – almost like the shipping forecast for tradespeople.”
Fix Radio is available online and on DAB digital radio in London.